Generation Z is changing the game—not just in the workplace but in graduate schools too. Their fresh priorities and preferences are reshaping how the best master’s degrees are structured and delivered. For schools to stay competitive and meet the needs of this new generation, understanding what they value is more important than ever.
Gen Zs still consider advancing education important despite some skepticism. 74% of Gen Z students agree that their higher education experience has prepared them to secure a good job. So what do Gen Z students look for in a master’s degree?
In this blog, you’ll find a list of the top 10 master’s degrees that align with Gen Z’s values and career aspirations, as well as insights into what they prioritize when choosing a graduate program.
- What Are the Top 10 Master’s Degrees for Gen Z?
- What Do Gen Zs Look for in a Master’s Degree?
- Frequently Asked Questions
- Takeaways
What Are the Top 10 Master’s Degrees for Gen Z?
Debt, climate change, and technology are some of the big issues Gen Z has grown up with. If you were born between 1997 and 2012, chances are these topics have shaped how you see the world, especially as you think about pursuing a master’s degree. With college costs soaring, environmental awareness on the rise, and technology evolving faster than ever, it’s no surprise that your priorities for grad school look a little different.
Maybe you’re wondering: Which programs will lead to the most secure careers? How can your degree help you make a real difference in the world? And what fields will actually stay relevant in the future?
Here’s a list of some of the best master’s degrees for the future, with job growth statistics that the Bureau of Labor Statistics projects for 2020-2030 and the average annual income from Indeed:
1. Finance
- Average job growth: 8%
- Average annual salary: $72,250 – $99,022
If you’re considering a graduate degree in finance, you’ll likely dive into topics like financial market trends, business financial planning, and investment strategies. Your coursework might cover areas such as risk management, financial reporting, macroeconomics, investments, and business modeling.
Along the way, you’ll build essential skills like math proficiency, organizational know-how, and strong interpersonal communication. After earning your degree, you could find yourself working in environments like banks, insurance companies, or financial planning firms, where your expertise will help shape smart financial decisions.
On average, business and finance jobs pay about $72,250 a year. But if you specialize in a finance-specific role, like financial risk management, you could be looking at a much higher salary—around $99,022 annually.
2. Business administration
- Average job growth: 9%
- Average annual salary: $109,760
If you’re thinking about earning a master’s in business administration (MBA), you can expect to cover a wide range of topics like accounting, statistics, entrepreneurship, economics, and communications. Along the way, you’ll sharpen important skills like leadership, communication, and problem-solving.
Many people who go for an MBA already have some experience in management or leadership, and this degree can help take those skills to the next level. Whether you want to streamline business processes, boost profitability, or gain more expertise in supervising teams, managing facilities, or handling records, an MBA offers the training to help you make it happen.
3. Economics
- Average job growth: 13%
- Average annual salary: $107,660 per year
With a graduate degree in economics, you could find yourself tackling tasks like predicting market trends, researching challenges in the market, analyzing data with specialized software, or even conducting surveys.
Your coursework will likely cover areas like quantitative economic analysis, econometrics, microeconomics, macroeconomics, and applied mathematics. Along the way, you’ll build valuable skills in writing, public speaking, and critical thinking, all of which will set you up for success in the field.
4. Computer science
- Average job growth: 13%
- Average annual salary: $91,250
A master’s degree in computer science takes what you learned in your undergrad studies to the next level. You’ll dive deeper into areas like artificial intelligence, software engineering, networks, and theoretical computer science.
This degree gives you the tools to tackle complex challenges in cutting-edge fields like cloud computing, machine learning, data privacy, and advanced programming.
With 667,600 job openings expected between 2020 and 2030, careers in computer science are in high demand.
5. Information technology
- Average job growth: 13%
- Average annual salary: $82,989 – $91,250
A master’s degree in information technology (IT) is similar to a computer science degree but with some key differences.
In an IT master’s program, you’ll focus on topics like information systems development, operating systems, computer and network security, wireless technologies, and IT project management. You’ll build essential skills like multitasking, decision-making, and problem-solving to help you thrive in the fast-paced world of technology.
According to the BLS, there could be 667,600 new jobs in these industries by 2030, with an average salary of $91,250 per year. Some roles, like information security analysts, are expected to grow even faster—by 33%—and offer an average salary of $82,989 annually.
6. Industrial engineering
- Average job growth: 14%
- Average annual salary: $73,185
As an industrial engineer, your job is all about finding smart ways to eliminate waste and improve efficiency in production processes. A master’s degree in industrial engineering gives you the tools to do just that, with coursework in areas like trigonometry, computer science, production systems planning, and physics.
In this program, you’ll build skills in creativity, critical thinking, math, writing, and problem-solving. With this degree, you could take on tasks like designing control systems, managing quality control, and working closely with clients to meet their needs.
7. Counseling
- Average job growth: 23%
- Average annual salary: $84,704
As a counselor, your role is to offer treatment and support to those who need it, often specializing in areas like rehabilitation or school counseling. A master’s program in counseling will cover topics like cultural diversity, ethical practices, group counseling, and assessments.
During your studies, you’ll strengthen essential skills like listening, speaking, and building connections with others, while also promoting compassion and patience. With your graduate degree, you could lead outreach programs, evaluate patients’ mental health or behavioral challenges, and help clients overcome obstacles like addiction.
8. Physician assistant studies
- Average job growth: 31%
- Average annual salary: $73,570
You’ll work alongside a team of medical professionals to examine, diagnose, and treat patients under supervision. A master’s degree in physician assistant studies typically covers topics like pathology, human anatomy, physiology, ethics, pharmacology, and clinical medicine.
Most people pursuing this degree already have at least two years of experience in patient care, paramedics, or nursing. With this degree, you’ll be prepared to research medical treatments, run outreach programs, counsel patients, and even provide hands-on care like setting broken bones.
9. Statistics
- Average job growth: 33%
- Average annual salary: $98,046
Statisticians play an important role in shaping business decisions by gathering and analyzing data using statistical methods. If you’re pursuing a master’s degree in statistics or mathematics, you’ll dive into advanced topics like calculus, linear and abstract algebra, differential equations, and statistical computing.
This kind of program helps you build strong analytical and logical thinking skills. Plus, a master’s degree can open doors to higher-level job opportunities and career advancement in the field.
Statisticians typically earn an average salary of $98,046 per year. Many specialize in fields like higher education, healthcare, federal government, economics, or research facilities, depending on their interests and expertise.
10. Nursing
- Average job growth: 45%
- Average annual salary: $117,670
A Master of Science in Nursing (MSN) opens the door to advanced healthcare roles like nurse practitioner. In an MSN program, you’ll take courses that often include clinical experience, advanced health assessment, pathophysiology, nutrition, and human anatomy. These classes not only build your expertise but also help you develop key qualities like compassion, resourcefulness, leadership, attention to detail, and communication skills.
With an MSN, your responsibilities could include tasks like administering anesthesia, prescribing medications, recording patient histories, and conducting physical exams.
What Do Gen Zs Look for in a Master’s Degree?
The Generation Z is making waves in higher education, especially when it comes to master’s programs. Their unique values and priorities are changing how these programs are designed and delivered, pushing schools to adjust and keep up.
Here’s what Gen Z typically looks for in a master’s degree:
1. Practical and career-focused education
Gen Z prioritizes education that leads to tangible career outcomes. They are less interested in theoretical learning for its own sake and more drawn to programs that offer direct pathways to employment.
According to a 2022 Handshake report, 88% of Gen Z students consider career readiness a top priority when selecting a program. Schools that offer internships, co-op programs, and industry partnerships tend to draw in more students.
Take Northeastern University, for example. Their cooperative education model blends work experiences right into their graduate programs. This approach helps you build valuable skills and grow your professional network while you’re still in school.
2. Flexibility in learning
Flexibility is non-negotiable for Gen Z, who value the ability to balance academics, work, and personal responsibilities. In 2022, Education Dynamics reported that 68% of Gen Z students prefer programs that offer online or hybrid learning options. Many students also appreciate asynchronous coursework, allowing them to learn at their own pace.
Schools like Arizona State University and Southern New Hampshire University have nailed it with flexible learning options that really hit the mark.
On top of that, micro-credentialing and stackable degrees are gaining traction. These let you earn certificates or credits that can eventually add up to a full degree, giving you more control over your education journey.
3. Technology integration
As digital natives, Gen Z expects graduate programs to embrace the latest technological advancements. A Pearson study found that 79% of Gen Z students feel comfortable using advanced technology in education, and many expect their programs to incorporate tools like AI, data analytics, and virtual simulations.
Take Carnegie Mellon University’s Master of Computational Data Science program—it uses AI and machine learning tools to help you tackle real-world problems in a practical way.
Virtual reality (VR) is also becoming a game-changer in medical and engineering programs, giving students hands-on learning experiences like never before. Schools that don’t keep up with these tech advancements risk feeling outdated to a generation that’s all about innovation.
4. Social impact and sustainability
Social and environmental responsibility is a cornerstone of Gen Z’s values. Gen Z students choose careers and programs based on their alignment with social and environmental values. Graduate programs that incorporate sustainability, ethical business practices, and courses on social impact tend to resonate strongly.
For instance, the University of Michigan’s Erb Institute offers a dual-degree MBA/MS program focused on sustainability and environmental impact, addressing both business strategy and ecological stewardship. Programs like these attract Gen Z students eager to make a positive difference in the world.
5. Diversity and inclusivity
Gen Z highly values diversity and equity, both in curriculum and campus culture. Gen Z students say diversity and inclusion are key factors when choosing a school and even the workplace. Programs that promote diverse faculty, offer inclusive course content, and foster safe spaces for underrepresented groups stand out.
For example, Howard University has gained recognition for its initiatives promoting racial and cultural diversity in graduate programs. Similarly, schools that provide resources such as mentorship for first-generation students or LGBTQ+ support groups can better connect with Gen Z’s priorities.
6. Cost and return on investment (ROI)
Affordability is a major concern for Gen Z, especially in light of rising tuition costs. Gen Z students consider the return on investment (ROI) before applying to graduate programs. They are looking for degrees that offer a clear payoff in terms of career advancement and earning potential.
Georgetown University’s Center on Education and the Workforce reports that graduate degrees in STEM and healthcare offer some of the highest ROIs, with median annual salaries exceeding $100,000. Schools offering competitive financial aid packages, scholarships, or loan forgiveness programs are more likely to attract this cost-conscious generation.
Frequently Asked Questions
1. Which masters degree is most in demand?
Master’s degrees in business administration, healthcare administration, engineering, computer and information sciences, nurse anesthesia, human resource management, physician assistant, and math are among the most in-demand programs for 2024.
2. Which master degree is best for the future?
Master’s degrees in Artificial Intelligence and Data Science, Healthcare Administration, Renewable Energy, and Cybersecurity are considered some of the best for the future, as they align with growing industries and emerging technologies.
3. Does the Gen Z population still value graduate education?
Gen Z’s perspective on graduate education is shifting, with increasing interest in alternative career paths over traditional higher education. However, higher education remains relevant for many, particularly when it ensures clear career outcomes and financial stability. A 2023 survey found that while 65% of high school students see post-high school education as important, 63% are open to nontraditional options beyond four-year colleges.
Takeaways
Generation Z is having a significant impact on higher education, with their values and priorities reshaping the way graduate programs are designed. They seek the best master’s degree that align with their focus on career relevance, affordability, and personal values.
- Gen Zs are all about education that gets results—degrees that lead to solid job opportunities and financial security. Programs like MBA, Computer Science, and Economics stand out because they’re practical and offer clear career paths.
- Sustainability and social responsibility are also super important. Fields like Industrial Engineering and Business Administration appeal because they focus on things like environmental efficiency and ethical practices.
- Cost is a big deal too. Gen Z considers the return on investment before committing to a program.
- Are you considering graduate school in your future? Start preparing as early as your undergraduate years. Work with a college admissions expert to map out your goals and set yourself up for success in pursuing that master’s degree.
