The Digital Media Academy

By Eric Eng

By Eric Eng

a gentleman using a tablet to learn how to trade

The Digital Media Academy

Founded in 1999, the Digital Media Academy is an educational organization that offers a wide range of technology-focused courses for kids, teenagers, and adults. These courses often range from coding and game design to digital photography and filmmaking.

What sets DMA apart is its focus on both the technical and artistic elements of digital media, aiming to cultivate a well-rounded skill set in its students.

The Power of Digital Media

Digital media encompasses any form of media that is stored and transmitted digitally. This includes websites, social media platforms, online videos, mobile apps, and more. The widespread use of digital media has transformed how we consume information, interact with one another, and conduct business. It has opened up new opportunities and created new challenges in today’s interconnected world.

The Role of Digital Media in Today’s World

Digital media plays a crucial role in shaping our modern society. It has become the primary source of news and entertainment for millions of people worldwide. Gone are the days of waiting for the newspaper to arrive or tuning in to the evening news on television. With digital media, we have instant access to the latest updates and breaking news worldwide.

Not only does digital media keep us informed, but it also entertains us. Streaming platforms like Netflix, Hulu, and Disney+ have revolutionized how we watch movies and TV shows. We can now binge-watch our favorite series, discover new content, and enjoy various genres at our convenience.

Moreover, digital media has also transformed the way businesses operate. Companies now rely heavily on digital marketing strategies to reach their target audience and promote their products and services. From search engine optimization to social media advertising, digital media has become a powerful tool for businesses to connect with customers and drive growth.

The Impact of Digital Media on Business and Personal Life

Digital media has significantly impacted both business and personal life. For businesses, it has created new markets and widened reach, necessitating a strong online presence for competitiveness. E-commerce has leveled the playing field, allowing small businesses to compete globally.

On the personal front, digital media has revolutionized communication, making it easier to connect with people worldwide. However, the constant influx of information and the need to maintain an online persona can be mentally taxing. Balancing digital engagement with real-world well-being is crucial.

a male computer science professional walking in between huge machines

What is Digital Media Academy?

Are you ready to discover a unique opportunity that can help you stand out and thrive in the competitive world of college admissions? Look no further than the Digital Media Academy (DMA). DMA has been at the forefront of STEAM education since 1999, guided by a team of experts and Stanford educators.

Here’s what you need to know about DMA and how it can shape your journey towards your dream college.

  1. A Legacy of Excellence: DMA’s roots trace back to Stanford University. Originally known as the Academy for New Media, DMA has been a catalyst for K-12 educators and high school students eager to master cutting-edge digital media tools. In 2002, it evolved into Digital Media Academy (DMA) and introduced pioneering STEAM summer camps at Stanford University.
  2. Global Impact: DMA’s influence extends far beyond Palo Alto, California, and Vancouver, British Columbia. Its programs have been taught in prestigious institutions like Harvard, NYU, Georgetown, UCLA, Oxford, and McGill University. This global reach has introduced over 500,000 students in 125 countries to the exciting world of STEAM.
  3. Transforming Education: DMA is not just about summer camps. It’s about preparing the next generation of global leaders for a digital future. With a vision to make STEAM education the standard in K-12 schools worldwide, DMA offers curriculum and teaching resources to empower educators to integrate technology effectively into their classrooms.
  4. Accessible Learning: DMA primarily offers STEM summer camps and arts programs for students aged 9-18. These programs take place at various universities across the United States and Canada, including Stanford, Harvard, UCSD, Chicago, NYU, UBC, and UoT. If you’re looking for an opportunity to enhance your skills and knowledge, DMA might be your key to success.
  5. School Partner Program: In 2017, DMA launched the School Partner Program, dedicated to bringing their innovative educational experiences to schools and students. This initiative has evolved into “Leading STEAM Schools in the World,” a membership and accreditation program designed to empower schools in shaping tomorrow’s leaders.

Digital Media Academy is not just a summer camp; it’s a doorway to a brighter future. Whether you’re passionate about technology, digital arts, or any other STEAM field, DMA offers you a chance to gain valuable knowledge and skills. With DMA’s impressive track record and global reach, you can embark on your college journey well-prepared and confident.

The Digital Media Academy’s Mission

Digital Media Academy is on a mission to prepare future leaders for a world that’s all about digital know-how. Led by Stanford educators and industry experts, they’re all about equipping schools, educators, and students globally with innovative STEAM programs.

These programs are designed to spark creativity, foster critical thinking, and nurture those all-important 21st-century skills. So, what’s all the buzz about?

Science and innovation

Steering Beyond Coding and Robotics

Digital Media Academy’s curriculum isn’t just about coding and robotics. They’ve got a whole package covering six subjects that play by the rules of leading international education standards.

That means, whether you’re into science, technology, engineering, arts, or mathematics, they’ve got you covered. It’s like a treasure chest of knowledge!

Trusted by the Best

Picture this: becoming a part of the LSSW Member School club and offering the same courses that have been polished by Digital Media Academy for over 20 years. These courses have graced the hallowed halls of top-notch universities like Stanford, Oxford, NYU, UCLA, UBC, U Toronto, and more. So, if you’re wondering whether they know their stuff, they’re the real deal.

Crafted by the Pros

The folks at Digital Media Academy take their courses seriously. That’s why all their courses are crafted by Stanford University educators and industry experts. They’re not just any courses; they’re independently verified, seriously pedagogically rigorous, and on par with industry standards. So, when you’re learning with them, you’re in good hands.

Implementation Made Easy

Worried about diving into this world of STEAM? Don’t be. Digital Media Academy makes it as smooth as butter on a hot day. Their courses are classroom-ready, meaning you won’t be spending your nights reinventing the wheel.

They’re also kept up-to-date, so you’ll be right in sync with the latest happenings in the world of technology. And guess what? They’re all aligned with emerging and cutting-edge technologies, so you’ll be ahead of the curve.

In a nutshell, Digital Media Academy’s mission is all about giving you the tools and knowledge you need to thrive in the digital age. Their curriculum is comprehensive, trusted by the best, crafted by pros, and easy to dive into. So, if you’re looking to be a digital leader of tomorrow, you know where to start.

How to Participate

To join the Digital Media Academy, you can visit their website at digitalmediaacademy.org and fill out the application forms for the various programs they offer. The academy offers STEAM education for schools, summer camps, and online courses for students, educators, and schools around the world. They offer STEM summer camps and arts programs for students aged 9-18 at several universities in the US and Canada, including Stanford, Harvard, UCSD, Chicago, NYU, UBC, UoT, and more.

If you are a K-12 school, you can join the Digital Media Academy Certified Schools program, which offers curriculum and teaching resources to empower every educator to integrate technology into their classroom in a way that works for them. The academy also provides consultation and a supportive global community to help schools and educators develop the perfect STEAM framework for their schools.

The Digital Media Academy Catalog

Digital Media Academy offers a diverse catalog of courses that can open doors to exciting opportunities in various fields. Let’s take a closer look at what you can learn and achieve in these different areas:

Computer Science

In computer science, you’ll dive into the world of coding. From block-based environments like Scratch and Thunkable to mastering coding languages such as Python, Java, and JavaScript, you’ll become fluent in the language of computers.

This is the new form of literacy in our digital age. You’ll also explore big data analysis and even try your hand at mobile app development. Even more exciting is that you’ll learn to use these powerful tools to solve real-world problems.

If you’ve ever been curious about how software development works, this is your chance to find out!


Ready to unlock your creative mindset and entrepreneurial spirit? In the business courses, you’ll learn the language and tools of innovation, considered the new global literacy. You’ll delve into business ideation, design prototyping, testing, market research, legal issues, and product fit.

These skills are essential for anyone who wants to bring fresh ideas to life. So, if you’re passionate about innovation and business, these courses are tailor-made for you.


Robots and machine learning may seem complex, but Digital Media Academy will help you demystify it. You’ll explore how emerging technologies are shaping our present and reinventing our future.

This is your chance to gain insights into the cutting-edge developments transforming our world. Whether you dream of becoming an engineer or simply want to understand the technology surrounding us, these courses will be an eye-opener.

a male student sitting at a computer chair and looking at the camera

Game Development

Are you a gaming fan and fascinated by the world of video games? Game development is where art, storytelling, coding, and design thinking intersect. You’ll discover how to use gamification tactics to educate and engage users.

If you’ve ever wondered what goes into creating your favorite games, this is your opportunity to find out. Game development is about unleashing your creativity and bringing interactive experiences to life.

Digital Arts

Unlock your creative potential in the realm of 3D modeling and design tools. These skills have applications across various industries. You’ll learn to envision, design, and model products and physical spaces, allowing you to invent and innovate.

Whether you’re interested in architecture, product design, or digital art, these courses will equip you with the skills to bring your ideas to life.

Music & Media

Have you ever wanted to create, compose, and remix music or work with various media? These courses will introduce you to the tools and techniques to entertain, teach, and communicate ideas through music and media.

Whether you’re an aspiring musician, content creator, or simply curious about how music and media production work, these courses will help you express yourself in new and exciting ways.

Ultimately, the Digital Media Academy catalog is a treasure trove of learning opportunities in the digital age. Whether you’re interested in technology, business, engineering, gaming, arts, or media, a course can help you explore your passions and develop essential skills for the future.

The Value of Digital Media Academy for Students

Are you a student eager to explore the endless possibilities of emerging technologies and how they can make a difference in our world? Digital Media Academy offers an exciting opportunity for you to dive into the realm of innovation and human-centered design. Here’s how you can benefit:

1. Immersion in Emerging Technologies

At Digital Media Academy, you’ll dive headfirst into emerging technologies, including Artificial Intelligence (AI). These technologies are not just buzzwords; they’re vital contributors to fostering innovation.

You’ll learn what this means for human-centered design and how you can be a part of this transformative journey. It’s all about understanding the tech that shapes our future.

2. Driving Impactful Innovation

What’s better than learning about technology? Applying it to real-world challenges. Digital Media Academy empowers you to tackle problems that have a global impact.

This isn’t just about theory; it’s about taking action and making a difference in our community and beyond. You’ll be part of the solution, not just an observer.

3. Learning from the Best

Regarding learning, who better to teach you than leading educators and renowned industry experts? You’ll have the opportunity to gain insights from the best in the field. Their expertise will guide you in your quest for knowledge and innovation.

4. Developing Essential Skills

Your journey at Digital Media Academy isn’t just about tech; it’s about you. You’ll develop essential skills like design, social, and entrepreneurial abilities. By the end of your experience, you’ll walk away with your innovation portfolio. These skills are not just functional during your time at the academy but will serve you well in your future endeavors.

5. Inspiration and Networking

As a student at Digital Media Academy, you’ll find inspiration all around you. Local tech companies and unique cultural immersion experiences will fuel your creativity. You’ll also have the chance to grow your international network, connecting with like-minded individuals who share your passion for innovation.

The friends you make and the memories you share will stay with you forever, making your life and work more interesting and full.

6. Entrepreneurial Thinking

In our fast-evolving world, it becomes vital to grasp the art of crafting valuable, long-lasting solutions in the chosen field. The key lies in adopting an entrepreneurial mindset. By comprehending potential markets, crafting a compelling value proposition, and paving the way for financial stability, students set themselves on the path to success.

Furthermore, students will acquire proficiency in sales and marketing, equipping them with the ability to convey the value of their ideas effectively.

7. Social Thinking

In today’s tech-driven world, many students may need more social finesse. At Global Innovation Race, students will discover the art of collaboration while nurturing trust and creating a secure environment within groups.

By embracing vulnerability and transparency, students will interact with reduced awkwardness and heightened openness. As a result, they will leave with an international network of lifelong friends and fellow innovators.

8. Design Thinking

Students will gain proficiency in the core skills of human-centered design, adopting the appropriate mindset to comprehend human needs.

They’ll master the art of shifting between divergent and convergent thinking during the creative process and the effectiveness of iteration in framing problems and devising solutions.

Additionally, students will experience the principle of “building to think,” enabling them to bring their ideas to life and refine them in real time.

In a nutshell, Digital Media Academy is not just an educational institution; it’s a gateway to a world of possibilities. Whether you’re interested in technology, innovation, or making a positive impact on society, this is the place for you. It’s about learning, growing, and connecting with the global community of innovators. Your journey at Digital Media Academy will be a step towards a future filled with knowledge, creativity, and lasting friendships.

a computer science reporting in front of his colleagues

The Importance of Digital Media Literacy in the Future

Digital media literacy is becoming an essential skill in today’s world. As technology advances and digital platforms continue to shape how we communicate and consume information, the ability to navigate and understand digital media is crucial.

In a world where fake news spreads like wildfire and online privacy is constantly at risk, being digitally literate is more important than ever. The Digital Media Academy recognizes this and ensures that its students have the necessary skills to analyze and evaluate digital content critically.

They teach students how to discern reliable sources from unreliable ones and how to protect their personal information in an increasingly interconnected world.

Moreover, digital media literacy goes beyond just consuming information. It also involves the ability to create and share content responsibly. DMA emphasizes the importance of ethical digital practices, teaching students how to engage with others online in a respectful and inclusive manner.

How the Academy Equips You for the Digital Future

The Digital Media Academy equips students with the tools to succeed in the digital future. By providing cutting-edge training in emerging technologies and trends, the DMA ensures students are well-prepared for the challenges and opportunities.

One of the key aspects of DMA’s curriculum is staying ahead of the curve. They understand that the digital landscape is constantly evolving, and their programs are designed to keep students at the forefront of the industry.

Whether it’s learning the latest coding languages, mastering new software, or exploring emerging digital platforms, the DMA ensures that students are equipped with the skills that are in high demand.

Furthermore, DMA offers a comprehensive and personalized learning experience. They understand that every student has unique goals and aspirations, and they tailor their programs to meet individual needs.

Whether you are a beginner looking to explore the world of digital media or an experienced professional seeking to enhance your skills, the DMA has a program that fits your needs.

Technological facility

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